This week in EGD we learned about how to properly place different elements of our advertisements. This is important as if you do not correct place the different parts of the advertisements at the right place, it will not leave a long lasting impression. For example, when looking at an advertisement, our eyes usually start from the top and then work our way down. So in the case of this Heinz Hot Ketchup advertisement, they started with a blank background to bring focus to the center of the advertisement. The designers then put in a picture that related to the product but they also kept in mind that it should not be too big so that it overpowers to logo at the bottom right of the advertisement. The bottom right of a page is where our eyes will usually end so by putting the logo there, it makes sure that that would be the last thing that the audience sees and thus it will be the thing that they remember the most.
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