For my groups EGD project, we have decided to create a newsletter on 313 somerset. We chose 313 somerset as it contains a lot of interesting shops that we can share information on and also it actively holds many small events for companies such as VISA or World Wide Fund for Nature (WWF). With our newsletter, people would be able to keep up to date with what is happening at the mall and about the special promotions that might be going on. For the colour scheme, we plan to go with purple and white as those are the colours that are widely used in the mall. By using the same colours as those that are used in the mall, people will be able to see the relation that we have with it. As the shops there are mostly catering to the youths, they too will also be our target audience. Therefore, when writing our newsletter, we must ensure that it is not too wordy and that the information given is something that youths will be interested in reading. The layout must also be easy on the eyes and uncluttered as if not, people will not be interested in reading out newsletter.
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